studio max is mostly used to export its work, models and everything for games.....thanks to auto desk havoc systems a 3d studio max animation would look really bad in the middle of a 35mm/16mm/HD movie...it would like you're playing a ps2 game...i have only heard of 1 movie that actually used 3d studio max: ''Doom'' in the end they made a short animation in 1st player view and it looks like you're actually playing half life 2